# YouTube — Customer Audience Creation

Use for RAG when defining **who** should watch channel content.

## Audience pillars

1. **Search intent** — problem/solution queries, how-to, product comparisons
2. **Demographics** — age, geography (align with project target countries)
3. **Interests** — topics tied to brand industry
4. **Subscriber segments** — new vs returning; trial vs customer
5. **Traffic sources** — search, suggested, external, social cross-post

## B2B SaaS example

| Segment | Who | Content angle |
|---------|-----|---------------|
| Evaluators | IT/Ops researching tools | Demo + security overview |
| Practitioners | Daily users | Short how-to clips |
| Decision makers | Directors, founders | ROI / workflow outcomes |

## GPT-4o mini query examples

- “Define YouTube audience for B2B fax automation product launch.”
- “Who should watch our 60-second product explainer?”