# X (Twitter) — Customer Audience Creation

Use when planning **who** should see posts on X.

## Audience pillars

1. **Followers** — existing community
2. **Interests & keywords** — industry hashtags, lists
3. **Geo/language** — if running ads or localized threads
4. **Lookalikes** — from site visitors or engagers (ads)
5. **Communities** — niche B2B tech, SaaS, ops

## B2B example segments

| Segment | Signal | Message |
|---------|--------|---------|
| Tech Twitter | follows devtools/SaaS accounts | Product updates, API |
| Ops leaders | #automation #workflow | Time saved, reliability |
| Founders | startup hashtags | Early access, pricing |

## Product note

PostSync marks X as **disabled** (paid API). This KB supports **content planning** and future publish.

## GPT-4o mini examples

- “Define X audience for B2B product launch thread.”
- “Who should see our 280-char product teaser?”