# TikTok — Post Content (Caption)

## Anatomy

1. Hook first line (visible before “more”)
2. Short value statement
3. CTA (link in bio when link not in caption)
4. Hashtags 3–5 relevant + 1 branded

## Limits

- Caption up to 2200 chars; keep under ~150 for readability
- Trending sounds — note in metadata when planning (rights for ads)

## Tone

- Conversational, fast
- Professional B2B: still human, not corporate paragraph blocks