# TikTok — Customer Audience Creation

## Audience pillars

1. **For You Page (FYP) interests** — niche + broad interest signals
2. **Age/geo** — align with product markets
3. **Creators vs brands** — B2B may target SMB owners, not Gen-Z only
4. **Hashtag communities** — #smallbusiness #saas #automation
5. **Retargeting** — site visitors, video viewers (ads)

## B2B on TikTok (realistic)

| Segment | Creative style |
|---------|----------------|
| SMB founders | Fast tips, screen recordings |
| Young professionals | Career/productivity hooks |

## GPT-4o mini examples

- “TikTok audience for 30s B2B workflow tip video.”
- “Who should see our product demo Reel-style clip?”