# Threads — Customer Audience Creation

## Audience pillars

1. Instagram follower crossover (linked account)
2. Interest in conversational/text-first social
3. Professional-casual B2B (lighter than LinkedIn)
4. Topic threads — product, culture, tips

## Segments

| Segment | Angle |
|---------|-------|
| IG audience carryover | Behind-the-scenes, quick updates |
| Text-first readers | Short insights, questions |

## GPT-4o mini example

“Threads audience for weekly product tip posts.”