# Pinterest — Pin Description (Content)

## Anatomy

1. **Title** — searchable, clear benefit
2. **Description** — keywords naturally, CTA + link
3. **Alt text** — describe pin for accessibility + SEO

## Tone

- Inspirational + practical
- Keyword-rich but readable

## Template

```
Title: {Benefit} for {Audience}
Description: Learn how {brand} helps with {problem}. {Link}
```

## Limits

- Title ~100 chars
- Description up to 500 chars