# Pinterest — Customer Audience Creation

## Audience pillars

1. **Interests** — DIY, business, productivity, industry boards
2. **Keywords** — search-driven discovery (Pinterest = visual search engine)
3. **Demographics** — skew varies by niche; validate for B2B
4. **Board themes** — organize by product line or use case
5. **Seasonality** — plan pins ahead of peaks

## B2B example

| Board theme | Audience intent |
|-------------|-----------------|
| Workflow automation tips | Ops researching tools |
| Product updates | Existing customers + prospects |

## GPT-4o mini example

“Pinterest audience keywords for B2B document automation pins.”