# LinkedIn — Post Content (Text)

Independent learning for **text** posts on LinkedIn member or Company Page.

## Post anatomy (LinkedIn)

1. Hook line (line break after hook — expands “see more”)
2. Story or insight (short paragraphs)
3. Bullets for scannability
4. Soft CTA + URL
5. 3–5 professional hashtags

## Tone

- Professional, credible
- First person OK on **member** posts
- Brand “we” on **Company Page** posts
- No slang-heavy consumer voice

## Length

- Sweet spot ~150–300 words
- Hard ceiling near 3000 characters

## Templates

### Member thought leadership
```
Hook insight
Why it matters for operators
3 bullets of practical takeaway
Question to invite comments
#Hashtags
```

### Company Page announcement
```
What shipped / what’s coming
Who it’s for (persona)
Proof point (factual only)
CTA link
```

## RAG use

Retrieve this file for caption drafting when destination is LinkedIn and media is content.