# LinkedIn — Customer Audience Creation

Use for RAG when creating **who** to reach on LinkedIn member profile or Company Page.

## Audience pillars (LinkedIn-native)

1. **Job titles** — IT Manager, CTO, Ops Director, Office Manager
2. **Seniority** — Manager, Director, VP, Owner
3. **Function** — Information Technology, Operations, Administrative
4. **Industry** — Software, Telecommunications, Professional Services
5. **Company size** — 11–50, 51–200, 201–1000, 1000+
6. **Geography** — US, GB, IN, CA (match project target countries)
7. **Member groups / skills** (when available) — automation, compliance, APIs

## B2B SaaS example segments

| Segment | Titles / traits | Angle |
|---------|-----------------|-------|
| Security-minded IT | IT Manager, CISO | Enterprise-grade security, audit trail |
| Integration buyers | Solutions Architect, Eng Manager | Unified API, stack fit |
| Ops efficiency | Operations Manager | Hours → minutes, fewer failures |
| SMB decision maker | Founder, Owner | Early access pricing, simplicity |

## Organic vs ads

- **Organic Company Page / member posts**: write for one segment; use document-style clarity.
- **Sponsored**: use Campaign Manager facets above; exclude current customers when prospecting.

## GPT-4o mini query examples

- “Create a LinkedIn audience of IT managers in your target countries for a product launch.”
- “Who should see our Company Page image post about API integration?”