# Instagram — Post Content (Caption)

Independent learning for **caption/content** on Instagram Business.

## Caption anatomy

1. Hook (first line visible before “more”)
2. Value in short lines
3. CTA (link in bio / visit site)
4. Hashtags (5–15 mixed broad + niche) — place at end or first comment strategy

## Tone

- Friendlier than LinkedIn
- Still no fake claims
- Emoji OK if brand voice allows (Professional brands: sparse)

## Templates

### Launch
```
Hook
What changes for you
CTA
#ProductLaunch #YourBrand …
```

### Carousel-style single image caption
```
Swipe-worthy story in text (even if one image): problem → fix → CTA
```

## Limits

- Caption up to 2,200 characters; keep tighter for mobile
- First 125 characters matter most