# Metricool-style — Analytics, Metrics & Competitors

**Reference pattern:** Metricool — auto-scheduling + deep performance metrics, web traffic, competitor tracking.

## Core capabilities

| Feature | Description | PostSync today |
|---------|-------------|----------------|
| Post performance | Impressions, clicks, engagement | Partial — heuristic score only |
| Best time to post | Data-driven slots | Partial — smart-timing seed |
| Web analytics tie-in | UTM + site traffic | tracked_links legacy schema |
| Competitor benchmarks | Compare accounts | Not built |
| Unified dashboard | All networks one view | Dashboard partial |
| Auto-schedule | Queue fill from metrics | Cron auto-post exists |

## Metrics to plan (per channel)

- Impressions / reach
- Engagements (likes, comments, shares)
- Click-through (link clicks)
- Follower delta
- Video views / watch time (YouTube, TikTok)

## UTM pattern

```
?utm_source={channel}&utm_medium=social&utm_campaign={campaign}
```

## Competitor analysis (target)

- Track 3–5 competitor handles per industry
- Store public post frequency + engagement band (manual or API when available)

## RAG queries

- “Metricool-style KPIs for LinkedIn B2B campaign.”
- “UTM template for Facebook Page product launch.”

## Note

Do not confuse **heuristic engagementScore** in PostSync with live platform metrics — document both in answers.