# Facebook Page vs Account

## Page (primary publish target)

- Publish with **Page access token**
- Scopes: `pages_show_list`, `pages_manage_posts`, …
- API: `/{page-id}/photos`, `/{page-id}/videos`, feed
- Use for brand marketing and customer audience campaigns

## Personal account / profile

- Third-party Graph apps generally **cannot** publish to personal timelines like Pages
- Keep account learning for copy patterns only; product publish path is **Page**

## Destination field for systems

```
channel: facebook
destination: page | account
mediaType: content | image | video
```