# Facebook — Video Posts

Independent learning for **video** on Facebook Page.

## Specs

| Item | Recommendation |
|------|----------------|
| Length | 15–60s for feed; keep hook in 3s |
| Aspect | 1:1 or 4:5 feed; 9:16 for Reels-style |
| Format | MP4 (H.264) |
| Captions | Burned-in or platform captions (many watch muted) |

## Storyboard (15s)

1. 0–3s Hook text / visual punch
2. 3–8s Problem
3. 8–12s Solution / product
4. 12–15s CTA + logo + URL

## Caption pattern

Short caption + emoji sparingly + single link + 2–3 hashtags.

## RAG use

Query: “Create a Facebook Page video for Q3 launch targeting ops managers”  
→ retrieve audience + video storyboard + caption rules (facebook vectors only).