# Facebook — Image Posts

Independent learning for **image** creatives on Facebook Page.

## Specs (organic feed)

| Item | Recommendation |
|------|----------------|
| Aspect | 1:1 (1080×1080) or 4:5 (1080×1350) |
| File | PNG/JPEG, under platform limits |
| Text on image | Minimal; put offer in caption |
| Alt text | Describe product context for accessibility |

## Creative rules

- One clear focal subject
- Brand colors from website/brand kit
- No cluttered UI screenshots without crop
- Logo small, not dominating

## Caption + image pairing

- Image shows the *mood / product world*
- Caption carries the *offer and CTA*
- Match persona from audience doc

## Prompt hints for generation

```
Professional social image for {brand}. Industry: {industry}.
Theme: {sequence title}. Visual mood: clean, modern, no text overlay.
```

## RAG use

When user asks for “Facebook image post for IT managers,” retrieve audience persona + image specs + caption template together (from separate facebook vectors only).