# Facebook — Post Content (Text)

Independent learning for **text/content** posts on Facebook Page (and account planning).

## Post anatomy

1. Hook (first line — must stop the scroll)
2. Problem (1–2 lines)
3. Value / proof (bullets preferred)
4. CTA + link
5. 3–5 hashtags max (Facebook is less hashtag-heavy than Instagram)

## Tone

- Conversational but clear
- Short paragraphs
- Questions boost comments
- No fake metrics

## Templates

### Launch teaser
```
Hook: The countdown is on.
Body: What’s changing for teams that still juggle fragmented fax tools…
CTA: Early access → {url}
```

### Problem → solution
```
Hook: Tired of “Did you get my fax?”
Body: Real-time confirmation + API that fits your stack.
CTA: See how → {url}
```

### Engagement question
```
What’s the biggest friction in your document workflow today?
```

## Limits & tips

- Prefer under ~500 characters for mobile.
- Put the link once, near CTA.
- Page posts should match Page brand voice (align with your saved brand profile).