# Facebook — Customer Audience Creation

Use this knowledge when RAG answers questions about **who** to target on Facebook (Page or account content planning).

## Audience pillars

1. **Demographics** — age ranges, gender (if relevant), languages, locations (country/city/radius).
2. **Interests** — categories aligned to brand (e.g. B2B software, document workflows, compliance, office productivity).
3. **Behaviors** — page engagers, website visitors, purchase intent, device usage.
4. **Custom audiences** — customer lists, site pixel visitors, video viewers, engagers.
5. **Lookalikes** — 1%–3% lookalike from high-value seed (buyers, trial users, newsletter).

## B2B SaaS example (generic)

| Segment | Who | Message angle |
|---------|-----|---------------|
| IT Decision Makers | IT managers, CISOs, 28–55 | Security, delivery confirmation, API integration |
| Ops / Admin leads | Office managers, ops | Time saved, fewer failed handoffs, automation |
| SMB owners | Founders in target markets | Cost, early access, simple onboarding |
| Retargeting | Site visitors last 30 days | Early access CTA, feature proof |

## Audience creation checklist

- Define one primary persona per campaign (avoid “everyone”).
- Match creative (image/video) to persona pain.
- Exclude existing customers when hunting new logos.
- Separate warm (engagers) vs cold (interest) ad sets if running ads.
- For organic Page posts: write as if speaking to the primary persona only.

## Query examples for GPT-4o mini + RAG

- “Create a Facebook audience for IT managers interested in secure document delivery.”
- “Who should see our Q3 product launch image post on the Facebook Page?”
- “Build lookalike seed criteria from trial signups.”