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      "sectionTitle": "Audience pillars (LinkedIn-native)",
      "content": "Platform: linkedin\nSource: 01-customer-audience.md\nTopic: customer_audience\nSection: Audience pillars (LinkedIn-native)\n\n## Audience pillars (LinkedIn-native)\n\n1. **Job titles** — IT Manager, CTO, Ops Director, Office Manager\n2. **Seniority** — Manager, Director, VP, Owner\n3. **Function** — Information Technology, Operations, Administrative\n4. **Industry** — Software, Telecommunications, Professional Services\n5. **Company size** — 11–50, 51–200, 201–1000, 1000+\n6. **Geography** — US, GB, IN, CA (match project target countries)\n7. **Member groups / skills** (when available) — automation, compliance, APIs",
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      "sectionTitle": "B2B SaaS example segments",
      "content": "Platform: linkedin\nSource: 01-customer-audience.md\nTopic: customer_audience\nSection: B2B SaaS example segments\n\n## B2B SaaS example segments\n\n| Segment | Titles / traits | Angle |\n|---------|-----------------|-------|\n| Security-minded IT | IT Manager, CISO | Enterprise-grade security, audit trail |\n| Integration buyers | Solutions Architect, Eng Manager | Unified API, stack fit |\n| Ops efficiency | Operations Manager | Hours → minutes, fewer failures |\n| SMB decision maker | Founder, Owner | Early access pricing, simplicity |",
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      "sectionTitle": "Organic vs ads",
      "content": "Platform: linkedin\nSource: 01-customer-audience.md\nTopic: customer_audience\nSection: Organic vs ads\n\n## Organic vs ads\n\n- **Organic Company Page / member posts**: write for one segment; use document-style clarity.\n- **Sponsored**: use Campaign Manager facets above; exclude current customers when prospecting.",
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