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      "content": "Platform: instagram\nSource: 01-customer-audience.md\nTopic: customer_audience\nSection: Instagram — Customer Audience Creation\n\n# Instagram — Customer Audience Creation\n\nUse for RAG when defining **who** organic or paid Instagram content should speak to (Business account via Meta).",
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      "sectionTitle": "B2B on Instagram (realistic)",
      "content": "Platform: instagram\nSource: 01-customer-audience.md\nTopic: customer_audience\nSection: B2B on Instagram (realistic)\n\n## B2B on Instagram (realistic)\n\nInstagram is weaker for deep B2B than LinkedIn, but works for:\n\n| Segment | Why Instagram | Creative |\n|---------|---------------|----------|\n| SMB owners | Scroll habit, brand awareness | Bold short video / carousel-style single image |\n| Young IT professionals | Discovery + retargeting | Clean product UI clips |\n| Brand awareness | Top of funnel | Lifestyle + product world |",
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