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      "sectionTitle": "Audience pillars",
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      "sectionTitle": "B2B on Instagram (realistic)",
      "content": "Platform: instagram\nSource: 01-customer-audience.md\nTopic: customer_audience\nSection: B2B on Instagram (realistic)\n\n## B2B on Instagram (realistic)\n\nInstagram is weaker for deep B2B than LinkedIn, but works for:\n\n| Segment | Why Instagram | Creative |\n|---------|---------------|----------|\n| SMB owners | Scroll habit, brand awareness | Bold short video / carousel-style single image |\n| Young IT professionals | Discovery + retargeting | Clean product UI clips |\n| Brand awareness | Top of funnel | Lifestyle + product world |",
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      "sectionTitle": "Destination",
      "content": "Platform: instagram\nSource: 05-business-destination.md\nTopic: destination\nSection: Destination\n\n## Destination\n\n- Instagram **Business/Creator** linked to a Facebook Page\n- Publish token is Page token with IG permissions\n- System fields:\n\n```\nchannel: instagram\ndestination: business\nmediaType: content | image | video\n```",
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      "content": "Platform: instagram\nSource: 05-business-destination.md\nTopic: destination\nSection: Permissions (typical)\n\n## Permissions (typical)\n\n`instagram_basic`, `instagram_content_publish`, plus Pages scopes for linking.",
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