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      "content": "Platform: facebook\nSource: 01-customer-audience.md\nTopic: customer_audience\nSection: B2B SaaS example (generic)\n\n## B2B SaaS example (generic)\n\n| Segment | Who | Message angle |\n|---------|-----|---------------|\n| IT Decision Makers | IT managers, CISOs, 28–55 | Security, delivery confirmation, API integration |\n| Ops / Admin leads | Office managers, ops | Time saved, fewer failed handoffs, automation |\n| SMB owners | Founders in target markets | Cost, early access, simple onboarding |\n| Retargeting | Site visitors last 30 days | Early access CTA, feature proof |",
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      "sectionTitle": "Audience creation checklist",
      "content": "Platform: facebook\nSource: 01-customer-audience.md\nTopic: customer_audience\nSection: Audience creation checklist\n\n## Audience creation checklist\n\n- Define one primary persona per campaign (avoid “everyone”).\n- Match creative (image/video) to persona pain.\n- Exclude existing customers when hunting new logos.\n- Separate warm (engagers) vs cold (interest) ad sets if running ads.\n- For organic Page posts: write as if speaking to the primary persona only.",
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